Creaser Products, Incorporated, Has a Sensor Division That Manufactures and Sells

question 275

Essay

Creaser Products, Incorporated, has a Sensor Division that manufactures and sells a number of products, including a standard sensor. Data concerning that sensor appear below:
The company has a Safety Products Division that could use this sensor in one of its products. The Safety Products Division is currently purchasing 8,000 of these sensors per year from an overseas supplier at a cost of $76 per sensor.
Required:
The Sensor Division is selling all of the sensors it can produce to outside customers. Also assume that $10 in variable expenses can be avoided on transfers within the company due to reduced shipping and selling costs. What is the acceptable range, if any, for the transfer price between the two divisions?

Understand the concept of organizational synergy and its impact on customer value and marketing efficiency.

Comprehend the strategy of mass customization and its significance in meeting individual customer needs within large markets.

Distinguish between cannibalization and other marketing phenomena, understanding its causes and effects.

Identify the factors that lead to the adoption of a Tiffany/Walmart strategy and its impact on market positioning.

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Definitions:

Automotive Wrecking Yard

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Chain Hoist

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Markup Percent

The ratio by which the cost of a product is increased to arrive at its selling price, expressed as a percentage of the cost.

Travel Agent

A professional who arranges travel for individuals or groups, including accommodations, transportation, and itineraries.