The GE/McKinsey Portfolio Planning Matrix Is Less Sophisticated Than the BCG

question 3

True/False

.The GE/McKinsey portfolio planning matrix is less sophisticated than the BCG growth-share matrix,but is easier to apply.

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Definitions:

Market Prices

The current prices at which goods and services are bought and sold in the marketplace, determined by the forces of supply and demand.

Influence

The ability to impact the nature, growth, or actions of an individual or object, or the impact that is made.

Market Failure

A scenario in which the distribution of goods and services through an unregulated market fails to achieve efficiency, typically resulting in a decrease in overall social welfare.

Economies

The system by which goods and services are produced, distributed, and consumed within a particular area or community.