The Principal Merit of the BCG Portfolio Planning Matrix Is

question 36

Multiple Choice

The principal merit of the BCG portfolio planning matrix is:

• A)Its accuracy in predicting profit and cash flow potential
• B)Its empirical basis: the relationship between market share and profitability has been widely observed
• C)Its simplicity
• D)Its use of metaphor (dogs,cash cows,stars,etc. )

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Definitions:

Invention

The creation of a new product, process, or idea that did not exist before.

Technological Advance

The introduction of new technologies or the improvement of existing ones, leading to more efficient production processes or better products.

Invention

An invention is the creation of a new product, process, or idea that has not been made before, offering novel solutions to problems.

Innovation

The process of translating an idea or invention into a good or service that creates value or for which customers will pay.