A Common Approach to Reconciling the Benefits of Global Scale

question 45

Multiple Choice

A common approach to reconciling the benefits of global scale with the need for national differentiation is to:

• A)Develop a global brand but rely on local promotional activities
• B)Create standard product platforms in terms of design and components,then adapt product features,complementary services,and marketing approaches to national market conditions.
• C)Allow major national subsidiaries to the freedom to develop new products,then encourage other national subsidiaries to adopt them
• D)Develop globally standardized products but sell them under local brand names

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Definitions:

Opponent Process Theory

A psychological and neurological model that describes how opposing neural systems determine the perception of colors, emotions, and motivations.

Trichromatic Theory

A theory in vision science stating that the human eye perceives color through the relative rates of response by three types of cone cells, each sensitive to different wavelengths of light.

Feature Analysis

A process in cognitive psychology focusing on how the brain decomposes visual stimuli into individual features or components for recognition.

Bottom-Up

An approach to process information by starting with the specifics and then building up to a complete understanding.