McDonald's Introduction of a Greater Number of Local Products on Its

question 15

Multiple Choice

McDonald's introduction of a greater number of local products on its menus,then transferring these items across national borders points to:

• A)The tendency for global products to lose their appeal
• B)The versatility of the McDonald's business system
• C)The potential for localized adaptation within the multinational enterprise to be a source of innovation and strategic renewal
• D)Growing competition in the fast food industry as the McDonald's system is increasingly imitated by local rivals.

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Definitions:

Variable Ratio Schedule

A reinforcement strategy in behaviorism where a response is reinforced after an unpredictable number of responses, making it very powerful in maintaining behavior.

Variable Interval Schedule

A reinforcement schedule in operant conditioning where a response is rewarded after an unpredictable amount of time has passed, enhancing response consistency.

Fixed Interval Schedule

A type of conditioning schedule where a reward or reinforcement is administered after a set period of time has passed, assuming the required response has been made.

Continuous Reinforcement

A method of learning that involves giving a reward after every correct response in order to reinforce the desired behavior.