Compared with Simple Products Like Flour or Toilet Paper,complex Products

question 57

Multiple Choice

Compared with simple products like flour or toilet paper,complex products such as cars or hotels:

• A)Fewer opportunities for differentiation
• B)Greater potential for differentiation
• C)Offer similar opportunities for differentiation--it all depends upon the creativity of product designers and marketers
• D)Fewer incentives for differentiation because of their high costs

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Definitions:

Time Course

The progression or sequence of events or states over a period of time, often used to describe the dynamics of processes in various contexts.

Axis I

A classification in some versions of the Diagnostic and Statistical Manual of Mental Disorders that refers to primary clinical symptoms that cause significant impairment.

DSM-IV

The fourth edition of the Diagnostic and Statistical Manual of Mental Disorders, a guide for diagnosing mental disorders.

Disorders

Medical or psychological conditions that disrupt normal functioning.