A Well-Established Brand Can Be a Source of Sustainable Competitive

question 44

Multiple Choice

A well-established brand can be a source of sustainable competitive advantage because:

• A)Consumers will always pay a premium for a recognized brand
• B)Brands are protected by trademark law,hence cannot be copied
• C)Brand create product differentiation barriers to entry that protect a firm from competition from new entrants
• D)Brands are durable,they lose value when transferred between firms,and are costly to create.

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Definitions:

Argument

A set of statements or reasons put forth to support a conclusion.

Fallacy

An error in reasoning that renders an argument invalid or unsound, often due to misleading premises or irrelevant considerations.

Life on Mars

The hypothesis or scientific inquiry into the potential existence of life, past or present, on the planet Mars.

Mars

The fourth planet from the Sun in the Solar System, known for its red appearance and the subject of significant scientific study and exploration.