Ryanair's Strategic Position Is as Europe's Lowest-Cost Airline May Be

question 12

Multiple Choice

Ryanair's strategic position is as Europe's lowest-cost airline may be attributed to:

• A)The willingness of its CEO,Michael O'Leary,to challenge conventional notions of customer and employee satisfaction
• B)Its use of secondary airports where costs are lower
• C)The high operating costs of major airlines such as British Airways,Lufthansa,and Air France-KLM on short-haul routes
• D)An integrated,consistent set of activities designed to maximize productivity and minimize operating costs

---

Definitions:

Human Capital

The knowledge, skills, and abilities (KSAs) embodied in an organization’s employees.

Managing Uncertainty

The process of minimizing the impact of unknowns in decision-making and planning.

Global Leaders

Individuals who possess the skills and knowledge to lead organizations or teams across diverse cultural and geographical boundaries.

Linda Hasenfratz

Linda Hasenfratz is not a key term, but a person known for her role in the business world, specifically as the CEO of Linamar Corporation, an automotive parts manufacturer.