Examlex
The majority of women in the U.S. consume an insufficient amount of dietary calcium.
Emic Approach
A research approach that focuses on understanding cultural phenomena from the perspective of the insider or native view.
Youth Market
A segment of the market consisting of young consumers, typically targeted by brands and marketers for products and services that appeal to younger demographics.
Back-Translation
A method used in the translation process where a text is translated from one language to another and then translated back to the original language to check for accuracy.
Etic Perspective
An approach to studying human behavior from a position outside of the culture being studied, emphasizing universal aspects.
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