A Bill of Materials (BOM) Shows All of the Components

question 25

True/False

A bill of materials (BOM) shows all of the components of an item, the parent-component relationships, usage quantities, and lot size derived from engineering and process designs.

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Definitions:

Multiproduct Branding

A branding strategy in which a company uses one name for all its products in a product class.

Multibranding

A branding strategy that involves giving each product a distinct name when each brand is intended for a different market segment.

Private Branding

A branding strategy used when a company manufactures products but sells them under the brand name of a wholesaler or retailer. Also called private labeling or reseller branding.

Mixed Branding

A branding strategy where a firm markets products under its own name(s) and that of a reseller because the segment attracted to the reseller is different from its own market.