A Producer of Medical Devices Makes a Single Model That

question 5

Multiple Choice

A producer of medical devices makes a single model that can be customized to talk in and display any of 47 different languages. This customization is performed in one of their five regional distribution centers as firm orders are received, providing an elegant example of:

• A) backward integration.
• B) forward integration
• C) channel assembly.
• D) offshoring.

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Definitions:

Promotional Allowances

Financial incentives provided to retailers or distributors by manufacturers or service providers to push additional sales of a product or service.

Definition of "Place"

In marketing, the definition of "place" involves the distribution channels or locations where a product is made available to consumers.

Wholesalers

Businesses that buy large quantities of products from manufacturers or other suppliers and then sell smaller quantities to retailers or other businesses.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.