______ Refers to the Aggregate Sum of Individual Attitudes and Opinion

question 55

Multiple Choice

______ refers to the aggregate sum of individual attitudes and opinion of members of society.

• A) Research reports
• B) Public opinion
• C) Informal actors
• D) Agenda setting

---

Definitions:

Automatic Facial Coding

A technology used to identify and analyze human facial expressions automatically for purposes like neuromarketing.

Eye Tracking

A technique that measures where and how long a person looks at certain points on a screen or in the physical environment, often used in marketing research.

fMRI

Functional Magnetic Resonance Imaging, a method of brain imaging that monitors neural activity through observing blood flow variations.

EEG

Electroencephalography, a non-invasive method used to record electrical activity of the brain through sensors placed on the scalp, often used in neuroscience research and medical diagnostics.