It Is Important to Sponsors of Television Shows That Viewers

question 34

Short Answer

It is important to sponsors of television shows that viewers remember as much as possible about the commercials. The advertising executive of a large company is trying to decide which of two commercials to use on a weekly half-hour comedy. To help make a decision she decides to have 12 individuals watch both commercials. After each viewing, each respondent is given a quiz consisting of 10 questions. The number of correct responses is recorded and listed below. Assume that the quiz results are not normally distributed. Do these data provide enough evidence at the 5% significance level to conclude that the two commercials differ?
z-statistic = ______________
Reject if |z| > ______________
Conclusion: ______________
The data ______________ enough evidence at the 5% significance level to conclude that the two commercials differ

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Definitions:

Organize

The act of arranging or structuring resources, information, or activities in a systematic way for efficient management or implementation.

Time Frame

A specific period during which certain events occur or are expected to occur.

Different Levels

Various stages, degrees, or positions in a hierarchy or scale, often implying a range of intensity or authority.

Strategic Planning

The process of defining an organization's strategy or direction, and making decisions on allocating resources to pursue this strategy.