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The Wilcoxon Signed-Rank test:
Metrics
Quantifiable measures used to evaluate the success of a campaign, product, or service in achieving its objectives.
Basic Metrics
Metrics that can be collected easily either from the social media channel itself, or by a separate service or program.
Social Media Platform
Online services or sites that facilitate social networking and content sharing among users.
Facebook Data
Information collected by Facebook regarding user activities, preferences, and demographics, used for targeted advertising and content delivery.
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