Which Statistical Technique Is Appropriate When We Wish to Analyze

question 93

Multiple Choice

Which statistical technique is appropriate when we wish to analyze the relationship between two qualitative variables with two or more categories?

• A) The chi-square test of a multinomial experiment.
• B) The chi-square test of a contingency table.
• C) The t-test of the difference between two means.
• D) The z test of the difference between two proportions.
• E) None of these.

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Definitions:

Differentiation

The method of differentiating a product or service to make it appeal more to a specific target audience.

Utility

The total satisfaction or benefit derived from consuming a good or service.

Convenience

The aspect of a product or service that relates to the ease of use and the degree to which it saves time and effort for the consumer.

Environmental Scanning

The process of collecting information about external influences and trends that can affect an organization's strategic planning.