In a Simple Linear Regression Analysis, If SSE = 27

question 30

Multiple Choice

In a simple linear regression analysis, if SSE = 27, Total SS = 63, then the percentage of the variation in the dependent variable y that is explained by the independent variable x is about:

• A) 43%
• B) 27%
• C) 63%
• D) 57%
• E) 36%

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Definitions:

Consideration Set

A group of brands or products a consumer evaluates when making a purchase decision.

Criteria

Standards or benchmarks used to evaluate or make decisions about something.

Postpurchase Behavior

The actions and reactions of consumers after buying and using a product, including levels of satisfaction, repeat purchases, and feedback or complaints.

Consumer Purchase Decision

The process by which individuals decide whether, what, when, from whom, and how much to buy a product or service.