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In a two-way factor ANOVA with replications, the reason for separating out the sum of squares due to interaction between factors A and B is to increase the chance of detecting significant differences across levels of factor A and factor B.
Marketing Campaign
A coordinated series of steps that include the promotion of a product or service through various media and techniques to achieve specific business goals.
Marketing Analytics
The process of assessing, controlling, and examining marketing outcomes to enhance their efficiency and improve investment returns.
Metrics
Quantitative measures used to evaluate, compare, and track performance or production.
Market Performance
An assessment of how well a company or product does in the market compared to its competitors, often measured through sales, profitability, and market share.
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