Examlex
A random sample of size 9 produced a sample mean equal to 13.5 and a standard deviation of 3.2. The margin of error associated with a 95% confidence interval estimate for the population mean is approximately 2.46.
Geodemographic Segmentation
A market research technique that categorizes consumers based on geographic location and demographic information.
Demographic
Pertains to specific characteristics of populations, such as age, gender, income level, and education, which are used for marketing and social research.
Benefit Basis
The underlying advantages or favorable aspects upon which decisions or actions are based.
Occasion
A specific time or event for which a particular activity is suited or at which it takes place.
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