A Marketing Consultant Was in the Process of Studying the Perceptions

question 89

Short Answer

A marketing consultant was in the process of studying the perceptions of married couples concerning their weekly food expenditures. He believed that the husband's perception would be higher than the wife's. To judge his belief, he takes a random sample of ten married couples and asks each spouse to estimate the family food expenditure (in dollars) during the previous week. The data are shown below. Can the consultant conclude at the 5% significance level that the husband's estimate is higher than the wife's estimate?
Use the Data Analysis software if you prefer.
Test statistic = ______________
Critical Value(s) = ______________
Conclusion: ______________
Interpretation: __________________________________________
Estimate with 95% confidence the population mean difference.
______________

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Definitions:

Grit

A personality trait characterized by perseverance and passion for long-term goals.

External Motivation

is the push or drive to perform a task or engage in an activity due to factors outside oneself, such as rewards or the avoidance of negative consequences, effectively a synonym for extrinsic motivations with an emphasis on its external nature.

Need to Belong

The inherent human drive to seek connections and interactions with others, considered a fundamental motivational force.

Secondary Emotion

Emotions that are more complex and are usually a response to a primary emotion; for example, feeling shame as a result of feeling fear.