The Huge Amount of Production, Consumer, and Social Media Data

question 16

Multiple Choice

The huge amount of production, consumer, and social media data collected in digital form is called ________.

• A) petabytes
• B) big data
• C) the big bang theory
• D) prescriptive analytics
• E) business analytics

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Definitions:

Questionnaire Design

The process of creating a set of questions aimed at gathering information from respondents in a structured manner.

Fall Fashion Line

A collection of clothing, footwear, and accessories that designers release in anticipation of the autumn season.

Focus Group Interviews

A qualitative research method involving a small, diverse group of people whose reactions to specific discussions or products are studied.

Marketing Research

The systematic gathering, recording, and analyzing of data about issues relating to marketing products and services.