Which of the Following Business Analytics Tools Is Designed to Explore

question 13

Multiple Choice

Which of the following business analytics tools is designed to explore very large datasets, looking for relevant patterns or relationships?

• A) data mining
• B) cluster analysis
• C) mapping and tracking
• D) cohort analysis
• E) linear programming

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Definitions:

Content Validity

The extent to which a test measures all facets of the concept it is intended to assess.

External Validity

The extent to which the results of a study can be generalized to other situations, populations, or settings.

Alternate Form Reliability

A measure of consistency where different versions of a test produce similar results, indicating the test’s reliability over time.

Concurrent Validity

A measure of how well a particular test correlates with a previously validated measure taken at the same time.