Examlex
Describe how to incorporate fixed costs into a cost-minimizing linear program, where the fixed cost of using a machine is incurred if any products are produced on that machine.
Persuade
The act of convincing someone to do or believe something through reasoning or argument.
AIDS Research
The scientific study focused on understanding, treating, and preventing AIDS (Acquired Immunodeficiency Syndrome) and its causative agent, HIV.
Cognitive Dissonance
The uneasy psychological state of having two or more opposing beliefs, ideas, or values concurrently.
Festinger and Carlsmith
Researchers known for their 1959 cognitive dissonance experiment which demonstrated how individuals seek consistency among their cognitions.
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