A(n) ________ Is an Occurrence or Situation Over Which the Decision

question 98

Short Answer

A(n) ________ is an occurrence or situation over which the decision maker has little or no control.

---

Definitions:

Consumer Purchase Decision Process

The stages a buyer goes through in selecting, purchasing, using, and evaluating a product or service.

Postpurchase Stage

The phase following the purchase of a product during which a consumer evaluates their satisfaction with the purchase and makes decisions regarding future purchases.

Marketers

Professionals who plan and execute the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

Personal Selling

A direct form of marketing where sales representatives personally meet with potential customers to promote and sell a product or service.