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When Daimler and BMW Pooled Resources to Develop Standardized Auto

question 119

Multiple Choice

When Daimler and BMW pooled resources to develop standardized auto components, the sourcing strategy could best be described by which of the following?


Definitions:

Branded House

A branding strategy where a company's sub-brands are closely connected to the parent brand’s identity and values.

Pretreatment State

The condition or state of a patient before undergoing a therapeutic intervention or treatment.

DBT

Dialectical Behavior Therapy, a comprehensive cognitive-behavioral treatment that emphasizes individual psychotherapy and group skills training classes to help people learn and use new skills and strategies to develop a life that they experience as worth living.

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