When Daimler and BMW Pooled Resources to Develop Standardized Auto

question 119

Multiple Choice

When Daimler and BMW pooled resources to develop standardized auto components, the sourcing strategy could best be described by which of the following?

• A) keiretsu
• B) virtual companies
• C) joint venture
• D) vertical integration
• E) few suppliers

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Definitions:

Social Norms

Unwritten rules that govern the expectations of social behavior in a group or society.

Superstition

A belief or practice resulting from ignorance, fear of the unknown, trust in magic or chance, or a false conception of causation.

Social Norms

Shared, unspoken rules that govern behavior in society or among members of a particular group, influencing actions and attitudes.

Thomas Szasz

A psychiatrist known for his criticisms of psychiatry and the concept of mental illness.