________ Refers to the Physical Surroundings in Which a Service

question 197

Short Answer

________ refers to the physical surroundings in which a service takes place, and how they affect customers and employees.

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Definitions:

Core Principles

Fundamental beliefs or values that serve as the foundation for an organization, individual's actions, or the functioning of a system.

Professional Selling

The activity or profession of selling products or services in a manner that upholds high standards of business ethics, customer service, and product knowledge.

Need-Satisfaction Presentation

A flexible, interactive type of presentation in which a prospect’s needs are thoroughly discussed.

Need-Awareness Phase

The initial stage in the buying process where a potential buyer becomes aware of a need or problem that requires a solution.