Marketing Issues Such as Advertising, Image, and Promotion Are Important

question 33

Multiple Choice

Marketing issues such as advertising, image, and promotion are important to quality because:

• A) they define for consumers the tangible elements of a service.
• B) the intangible attributes of a product (including any accompanying service) may not be defined by the consumer.
• C) they educate consumers on how to use the product.
• D) they make the product seem more valuable than it really is.
• E) they raise expenses and therefore decrease profitability.

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Definitions:

Planning Budget

A budget that outlines the expected revenues, expenses, and resource allocations over a specific period, used for strategic financial planning.

Spending Variance

The difference between the budgeted amount for spending and the actual amount spent.

Supplies Cost

The total expense incurred for supplies used during a specific period, encompassing raw materials or office supplies depending on the business context.

Frames

Structural components designed to support and shape the construction or overall form of an object, often used in contexts like glasses, building construction, or vehicle design.