Marketing Issues Such as Advertising, Image, and Promotion Are Important

question 33

Multiple Choice

Marketing issues such as advertising, image, and promotion are important to quality because:

• A) they define for consumers the tangible elements of a service.
• B) the intangible attributes of a product (including any accompanying service) may not be defined by the consumer.
• C) they educate consumers on how to use the product.
• D) they make the product seem more valuable than it really is.
• E) they raise expenses and therefore decrease profitability.

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Definitions:

Immunization Records

Official documents detailing the vaccinations a person has received, often required for school entry, employment in certain fields, or travel.

Index Identifier

A unique identifier or a key used to access or reference data within an index or database more efficiently.

Indexing

A system of cross-referencing information contained in office files so that the data may be searched using different characteristics as the query term; the second step in filing.

Filing

The process of arranging documents in a systematic order for easy retrieval.