Examlex
Which of the following refers to how companies remain in business?
Planned Behavior
Refers to the Theory of Planned Behavior, which predicts how individuals' intentions toward behaviors are influenced by attitudes, subjective norms, and perceived behavioral control.
Attitude Strength
The durability and impact of an attitude on behavior and thoughts, with stronger attitudes being more consistent, resistant to change, and predictive of behavior.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values simultaneously.
Subjective Norm
The perceived social pressure to engage or not engage in a particular behavior, based on the individual's belief about what important others think they should do.
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