Explain the Difference Between Value Analysis and Value Engineering

question 99

Essay

Explain the difference between value analysis and value engineering.

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Definitions:

Point-of-purchase Display

Marketing or advertising materials placed at retail store locations to catch consumer interest and stimulate impulse buying.

Cognitive Dissonance

The mental discomfort experienced by an individual who holds contradictory beliefs, values, or attitudes, especially in relation to behavioral decisions and attitude change.

Alternative Evaluation

The stage in the consumer decision-making process where potential options are assessed and compared based on criteria like price, quality, and features.

Purchase Outlet

A specific place, whether physical or online, where consumers can buy goods or services.