Which of the Following Product Development Strategies Has the Highest

question 43

Multiple Choice

Which of the following product development strategies has the highest product development risk?

• A) acquiring the developer
• B) alliances
• C) joint ventures
• D) new internally developed products
• E) purchasing technology

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Definitions:

Global Image

The perception of a company or brand by consumers and other stakeholders around the world.

Push Marketing

Marketing efforts designed to actively push a product through the channel of distribution, starting with the producer, moving through the distribution partners, and finally reaching the consumer

Channel of Distribution

The route or path through which goods and services flow from the producer to the consumer, including intermediaries such as wholesalers and retailers.

Inbound Marketing

Inbound marketing is a strategy that focuses on attracting customers through relevant and helpful content and adding value at every stage in the customer's buying journey, as opposed to traditional outbound marketing techniques.