Starbucks Is One of the Best-Known Coffeehouse Chains in the World

question 81

Essay

Starbucks is one of the best-known coffeehouse chains in the world. Each store sells a variety of innovative products to complement the array of coffee choices available. However, nearly half of the current stores are located in the United States and the expensive nature of the coffee leaves Starbucks vulnerable to changes in consumer spending behavior (such as recessions). Starbucks has begun initiatives to sell its specialty coffee beans for home use, presenting a chance for a large increase in revenue and diversification. However, Starbucks faces fierce competition seeking a piece of its lucrative market share and the threat of consumer behavior changes, given its reputation rides on a singular product. Perform a SWOT analysis for Starbucks.

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Definitions:

Expressive Aphasia

A neurological condition characterized by difficulty in producing speech or writing, while understanding of language remains relatively intact.

Receptive Aphasia

A language disorder characterized by difficulty in understanding spoken or written language, usually due to brain damage.

Stroke

A medical emergency characterized by the sudden death of brain cells due to lack of oxygen, caused by blockage or rupture of an artery to the brain.

Coherently

In a manner that is logical and consistent, often referring to speech, writing, or thought processes.