The Ability of an Organization to Produce Services That, by Utilizing

question 37

Multiple Choice

The ability of an organization to produce services that, by utilizing the consumer's five senses, have some uniqueness in their characteristics is:

• A) sensory response.
• B) time-based competition.
• C) differentiation.
• D) flexible response.
• E) experience differentiation.

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Definitions:

Marginal Utility

The extra pleasure or benefit obtained from consuming an extra unit of a product or service.

Total Utility

The complete gratification gained from the use of a certain quantity of goods or services.

Marginal Utility

The extra pleasure or benefit gained by a consumer from consuming an additional unit of a product or service.

Marginal Utility

The additional satisfaction or utility gained from consuming an extra unit of a good or service.