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For AGI deductions are commonly referred to as deductions "above the line."
Adoption
The acceptance and integration of new ideas, technologies, or products into regular use by consumers or within an organization.
Awareness
The state or level of consciousness where one is informed or cognizant of something, such as a brand, issue, or product.
Trial
A method used in marketing to allow potential customers to try a product or service for a limited time to assess its value or effectiveness.
Promotion-to-Sales Ratio
A metric analyzing the effectiveness of promotional activities by comparing the cost of promotion to the generated sales revenue.
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