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You and your father are having an argument regarding ethics. You are arguing that as long as people do no harm to anyone else, their behaviour is ethical. Your father argues that people have responsibilities in the family, community and other groups that have to be considered and evaluated before a behaviour is considered ethical. Jensen would argue that your father is using what worldview to determine ethical behaviour?
Consumption Behavior
The patterns and actions of consumers when selecting, purchasing, using, and disposing of goods and services.
Demographic Cluster
A grouping of people in the market based on specific demographic factors such as age, income, or geographic location.
Marketing Concept Era
A period marked by businesses focusing on meeting consumers' needs and wants to ensure satisfaction, typically dating from the mid-20th century onwards.
Customer Relationship
The strategies and processes that a company uses to manage its interactions with current and potential customers, aiming to improve customer satisfaction and loyalty.
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