Examlex
____ is involved in the transfer of information from short-term memory to long-term memory.
Customer Value
How a customer views the worth of a product or service relative to alternative choices.
Supply Chain
A system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.
Relationship Marketing
A strategy designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on short-term goals such as customer acquisition and sales.
Production Orientation
A business approach that focuses primarily on the efficiency of production processes and product improvement, often at the expense of consumer needs and desires.
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