Venla Is a Community Leader Who Wants to Create an Age-Friendly

question 51

Multiple Choice

Venla is a community leader who wants to create an age-friendly environment. She makes sure that advertising for town hall meetings and neighborhood block parties are communicated through radio, Twitter, and printed signs pinned up around town. What element of age-friendliness is Venla addressing?

• A) outdoor spaces and public buildings
• B) transportation
• C) housing
• D) social and civic life

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Definitions:

American Marketing Association

A professional association for marketing professionals dedicated to promoting and advancing the marketing profession.

4 Ps

A marketing mix model that consists of Product, Price, Place, and Promotion, used for guiding the marketing strategy of businesses.

Exchanges

Platforms or environments where transactions between buyers and sellers take place, often in the form of goods, services, or financial instruments.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.