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Vulnerability is seen as weakness in males socialized in the dominant narrative of manhood.
Evaluative Criteria
The standards or benchmarks that consumers use to compare and judge products or services during the decision-making process.
Objective Attributes
Features or characteristics of a product or service that can be quantitatively measured.
Subjective Attributes
Characteristics of an object, service, or product assessed based on opinions, feelings, and experiences rather than objective measures.
Unbiased Purchase Decision
A buying decision made by consumers based on objective information and without undue influence from marketing or personal biases.
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