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A Child Is Having Temper Tantrums at Home, at School

question 90

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A child is having temper tantrums at home, at school, and at his grandparents' house.After working with the parents for a while, the therapist believes that the child is being rewarded for his tantrums in each setting because his teacher, parents, and grandparents generally give him what he wants just to make him stop yelling.The therapist devises a plan to stop his tantrums but implements the plan at home first, at school the following week, and at the grandparents' home several weeks later.From a research perspective, what is this strategy an example of?


Definitions:

Cannibalization

The reduction in sales of a product as a result of the introduction of a similar product by the same company.

General Mills

An American multinational manufacturer and marketer of branded consumer foods sold through retail stores.

Product Line

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same outlets, or fall within a given price range.

Cannibalization

A business strategy where a new product eats into the sales of a company's existing products.

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