One Unusual Finding Discussed in Your Textbook Is That a Personality

question 104

Multiple Choice

One unusual finding discussed in your textbook is that a personality disorder may have played a role in the behaviour of several serial killers.Which personality disorder is it?

• A)histrionic personality disorder
• B)narcissistic personality disorder
• C)schizotypal personality disorder
• D)obsessive-compulsive personality disorder

---

Definitions:

Integrated Marketing Communications

A strategic approach to marketing that combines various communication tools and channels to provide a comprehensive message about a product or brand.

Impressions

A measurement used in digital marketing to count the number of times an advertisement or content is displayed, regardless of whether it was clicked or not.

Return On Investment

A measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the return by the cost of the investment.

Advertising Value Equivalency

Advertising Value Equivalency (AVE) is a metric used in public relations to measure the benefit to a client from media coverage by comparing it to the equivalent cost if the space or time were bought as advertising.