Uptown Cheapskate, the Company Profiled in the Opening Feature of Chapter

question 43

Multiple Choice

Uptown Cheapskate, the company profiled in the opening feature of Chapter 15, was started by Chelsea and Scott Sloan. According to the feature, Chelsea and Scott decided to grow Uptown Cheapskate via franchising because they wanted to ________.

• A) grow quickly without making a huge investment in real estate
• B) capture the prestige of being a franchise organization
• C) maintain maximum control of their business while at the same time maximizing profits
• D) grow quickly while at the same time maintaining maximum control of their business
• E) grow slowly while at the same time maximizing profits

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Definitions:

Business Writing

A style of writing focused on clarity, brevity, and effectiveness, used in professional and corporate communications.

Parenthetical Expressions

Phrases or clauses inserted into a sentence as additional information or explanation, usually marked off by parentheses.

Appositive

A noun or noun phrase placed next to another noun to explain or identify it.

Standards

Benchmarks or specifications for products, services, or processes, designed to ensure quality, safety, and efficiency.