The Savvy Entrepreneurial Firm Feature in Chapter 15 Focuses on Wahoo's

question 68

Multiple Choice

The Savvy Entrepreneurial Firm feature in Chapter 15 focuses on Wahoo's Fish Taco, a franchise organization that offers Mexican food mixed with Brazilian and Asian flavors. According to the feature, one of the things the founders of Wahoo's did that has contributed to its success is elect to make Wahoo's ________.

• A) a relatively slow growth system, focusing on branding and service quality rather than rapid growth
• B) a nationwide system, operating in all 50 states
• C) an extremely affordable system to buy into, with a $9,000 original franchise fee and an ongoing royalty of only 2 1/2 percent
• D) a niche franchise that is only available in theme parks and food courts of malls
• E) a fast growth system to establish a clear first-mover advantage in its niche

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Definitions:

Moderator Variables

Variables that explain when, where, or for whom an effect is most likely to occur.

Random Assignment

A method in experimental design where participants are allocated to different groups on a random basis to reduce bias and increase the validity of the results.

Construct Validity

The extent to which a test or instrument measures the theoretical construct it's intended to measure.

Experimenter Bias

The possibility that the experimenter’s knowledge of the condition a particular participant is in could affect her behavior toward the participant and thereby introduce a confounding variable to the independent variable manipulation.