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Pam Ryan owns a store that sells running shoes and related products. Pam is currently trying to increase sales through endorsements by famous runners and former Olympic athletes. Pam is pursuing a(n) ________ strategy.
Intersexuals
People whose medical classification at birth isn’t clearly male or female.
Transvestites
People who cross-dress at times but don’t necessarily consider themselves a member of the opposite sex.
Homosexuals
Individuals who are sexually attracted to people of the same sex.
Transsexuals
People who are born with one biological sex but choose to live their life as another sex.
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