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Describe What a Product Line Extension Strategy Is

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Essay

Describe what a product line extension strategy is. What are the advantages of this strategy? Describe a company you are familiar with that utilizes a product line extension growth strategy.


Definitions:

IR Spectroscopy

A technique used in chemistry to identify molecular structures by measuring the absorption of different frequencies of infrared light, providing information about functional groups present.

IR Absorption

A phenomenon where molecules absorb infrared radiation at specific wavelengths, corresponding to vibrations of their chemical bonds; used in spectroscopy for molecule identification.

Characteristic Stretch

The specific frequency at which molecular bonds stretch during IR absorption, indicative of certain functional groups.

Characteristic Stretch

Specific vibrations in molecules, observed in infrared spectroscopy, that are associated with particular functional groups and bonds within the molecule.

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