Nest Labs, Zappos and Sir Kensington's Are Examples of Firms

question 23

Multiple Choice

Nest Labs, Zappos and Sir Kensington's are examples of firms that are growing via ________ growth strategies.

• A) in-house
• B) external
• C) internal
• D) central
• E) derivative

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Definitions:

Density of Distribution

The extent or thoroughness of a product's availability across different outlets and locations.

Retail Outlet

A physical or digital store where consumers can purchase goods or services.

Target Market Coverage

The extent to which a business reaches its defined target market through its marketing efforts.

Intensive Distribution

A marketing strategy where a company aims to place its products in as many outlets as possible to achieve wide market coverage.