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Adverse selection means that as a firm grows and adds personnel, the new hires typically do not have the same ownership incentives as the original founders, so the new hires may not be as motivated as the founders to put in long hours or may even try to avoid hard work.
Unique Nature
Refers to the distinct and unparalleled characteristics or qualities of an entity or phenomenon, setting it apart from others.
Exclusive Distribution
A distribution strategy in which a supplier grants exclusive rights to a single wholesaler or retailer to sell their product in a specific territory.
Mobile Commerce
The buying and selling of goods and services through wireless handheld devices, such as smartphones and tablets.
Distribution Intensity
The level of market coverage achieved by distributing a product widely, selectively, or exclusively.
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