The Opening Feature Focuses on 3Derm Systems, a Company That

question 33

Multiple Choice

The opening feature focuses on 3Derm Systems, a company that makes a device that takes 3D images of the human skin. The central form of intellectual property that 3Derm is hoping to benefit from is a(n) ________.

• A) patent
• B) Internet domain name
• C) license
• D) trademark
• E) copyright

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Definitions:

Revenue Considerations

Factors affecting the income generated from sales of goods or services in a business.

Profitability

The financial metric that measures the degree to which a company or business activity generates profit compared to its revenue or costs.

Pricing Decisions

The process businesses undertake to set prices for their products or services, taking into account costs, demand, competition, and profitability goals.

Marketing

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.