There Are Two Primary Rules of Thumb for Deciding If

question 63

Multiple Choice

There are two primary rules of thumb for deciding if intellectual property protection should be pursued for a particular intellectual asset. First, a firm should determine if the intellectual property has value in the marketplace. Second, a firm should determine if its intellectual property ________.

• A) is directly related to its competitive advantage
• B) could be licensed to another company
• C) is more than three years old
• D) is something that was developed "in-house"
• E) rightfully belongs to the firm or the employees who developed it

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Definitions:

Predictive Validity

The degree to which a test accurately predicts future performance or behaviors that it is designed to predict.

Interjudge Agreement

The degree of alignment or consensus in the assessments or decisions made by different observers or judges.

Internal Consistency

A measure of the reliability of a psychological test or survey, based on the correlation between responses to items within the test.

Social Impression

The perception or judgment made by individuals based on the actions, behavior, or appearance of others.