Real Time Cases, the Company Profiled in the Opening Feature

question 73

Multiple Choice

Real Time Cases, the company profiled in the opening feature in Chapter 11, sells live business cases for classroom use. According to the case, which of the following was NOT a marketing strategy for the firm?

• A) Attend trade conferences to meet CEOs.
• B) Issue press releases through local and regional news outlets.
• C) Apply for every start-up competition and pitch event available.
• D) Reach out to personal networks.
• E) All of the above were marketing strategies used by the firm.

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Definitions:

Deposits

Money placed into a financial institution for safekeeping, which can earn interest over time depending on the type of account.

Reserves

Assets kept on hand by a bank, company, or government to meet future liabilities, emergencies, or regulatory requirements.

Easy Money Policy

A monetary policy that increases the money supply and lowers interest rates, aimed at stimulating economic growth.

Dollar

A unit of currency used in the United States and some other countries, symbolized by "$".