A Product Attribute Map Is Used to Help a Firm

question 60

Multiple Choice

A product attribute map is used to help a firm determine if ________.

• A) it is emphasizing benefits rather than features
• B) its branding strategy is appropriate
• C) its market segmentation is correct
• D) its positioning strategy is appropriate
• E) its target market is appropriate

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Definitions:

Synapse

The junction between two neurons or a neuron and a muscle, where nerve impulses pass by diffusion of neurotransmitters.

Synaptic Vesicles

Small sacs in neurons that store neurotransmitters, which are released at the synapse during neural communication.

Terminal Buttons

The small bulblike structures at the ends of axons that release chemicals (neurotransmitters) across the synapse to communicate with other neurons.

Synapse

The junction between two neurons or a neuron and a muscle, through which nerve impulses pass.